Our logo features a cog (gear) and a light bulb. The cog represents the gears turning in your head when you are thinking up a solution. The light bulb is what is often illustrated above your head when you have come up with a brilliant idea. These two symbols combined emphasize the work involved with the creative process. We strive to be the best and… fresh. New ideas are more work than old ones.
A lot of work has been done recently as we developed our new website. We have reimagined, re-envisioned and reinvented our branding to represent who we are and what we represent. Our previous colours, black and red, now represent the ideas of the past and not what is in the future.
The future is blue and green. These new colours are cool slick and refreshing. We want you to know that this is what you are getting when you work with us. Not only will this be your experience, but it will be the experience of your target audience.
We will chat about our logo design in a future blog.